
It’s been years since I last went outlet shopping. The frenzied crowd and general chaos make even the occasional deal regrettable.
While there are some web alternatives, like Shop Premium Outlets, I tried a new platform last year that does a slightly better job of mimicking the IRL shopping experience: ShopShops, which is only available as an app.
While ShopShops specializes in livestreams of preowned designer duds (which can be a fun experience, but one that I am not currently in the right frame of mind for), they also partnered with dozens of outlet stores to offer current outlet styles. And I want to emphasize that there are many awkward quirks when it comes to filtering for in-stock styles (i.e., you can’t filter out sold out styles), but I enjoy watching VODs of past streams and getting a store associate’s take on the fit and material.
I bought this Max Mara Manuela Wrap Coat lookalike, the Felo Coat from Reiss’s outlet store, last fall, and couldn’t be more pleased with the experience. The package arrived within 3 days of my order, and I didn’t have to fight anyone for the coat or stand in line for hours just to shop.



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If you are in the market for a camel or rose pink wrap coat, below I link a number of options at different price points:
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ShopShops’s app is fairly buggy though (just signing in is sometimes a struggle), so if you are someone who is easily exasperated, this might not be the right app for you. But in many ways it is superior to outlet-shopping in person, so when I feel the itch, I just get on the app and watch livestreams or VODs from the prior week.